Our Story


Razzle Dazzle® was formulated more than 25 years ago by my beloved brother.  He began the company with one kiosk and soon recruited me to help him expand his business.

Everywhere we went people loved our product and we loved them right back.  We successfully opened many locations in premium shopping centers across the United States and loved working together.

Razzle Dazzle® has now evolved and taken the next step to becoming “The World’s #1 Diamond Cleaner.”  With our expanded team of passionate professionals and international partners, we have set the stage for our newly launched bridal line:  Brilliance® by Razzle Dazzle®.

Simply put, our products make you shine your very brightest. We have cleaned hundreds of thousands of precious valuables, and we stand by it!  We are so very grateful to our customers who through their testimonials share their experiences of Razzle Dazzle much better than we can. We invite you to hear from them and share your own stories with us. Join what they are saying here.

Finally, Razzle Dazzle® has been and will always be made here in the United States of America. Our products are environmentally safe, ammonia free, acid free, abrasive free and biodegradable. They have never needed to be nor will they ever be tested on animals.

We thank you all for your constant loyalty and for helping us share Razzle Dazzle®  with family and friends. We are forever grateful.

Here is to leaving a little sparkle wherever you go, as my brother did. You are always with me Keith - until me meet again.

 Shine you brightest,

Cristina Davison
President, Razzle Dazzle